MediaSpectrum™

MediaSpectrum provides an in-depth view of the media marketplace. Complete coverage of category, company, brand spending and audience impressions can be obtained at the click of a mouse. Detailed breakdown of ratings and audience compositions across many media platforms are also available in the system.

MediaFrontier™

MediaFrontier System focuses on commercial break, promo strategy, pod position, and exact minute ratings. Within the system, it is easy to navigate through various sections to locate applications for in-depth analysis of pod position, network minutes, exact minute ratings, promo strategy, and non-programming time

Pod Position - Analyze the commercial breaks in multiple ways. Study the placement of network A/M/Z positions; see the impact pod position and composition strategy on program ratings or audience retention. Detailed report on company A/M/Z positions across networks

Station Logs - Provide a set of analytical tools to study network schedules, commercial times, pod retentions, and log minute audit.

Exact Minute Ratings - Rollup commercials or promos to category, company, brand, and/or creative to better understand commercial delivery on exact minute and unit level.

Promo ROI - applications to study the quality of promotional strategies, promo quantities and return on promotional investment. Trace the respondent from promos to programs to find unique or duplicated audience in only-only-both fashion

Clutter Analysis - Additional reports within this toolset provide detailed tracking of airtime utilization, exact minute ratings and commercial break strategy from deferent networks and programs.

MediaContact™

MediaContact provide customers various comprehensive rating reports. What�s more, the system make forecasting accurate rating for future possible. Also combine the estimating units with the related revenue, ratings, MediaContact can give customer excellent Marketplace Analysis.

TacticVision™

The TacticVision system enables users to perform deep demographic analysis, by network and by brand/sub-brand across any or all audience targets (market breaks). The system also provides analysis on consumption and viewing data combined to create "Consumer Ratings". Reach & Frequency for user selected networks, programs, brands and schedules are also available.

LocalVision™

The LocalVision system provides in depth analysis for audiences and brands within and across each of the 210 markets around the country. The system also provides Television & Radio analysis driven off of multiple data sources (i.e. syndicated and proprietary).

MediaOptima™

The MediaOptima system provides multi-brand, automatic inventory allocation capabilities driven off of approved goals. The system provides invaluable post-buy, post-allocation and post analysis on inventory with reach & frequency included. MediaOptima also enables users to perform "goal versus inventory" analyses to easily compare allocations against goals.

Inter-View™

Inter-View is an administrative tool that allows senior users at the client level to control various views and access rights across that client's userbase.